Social media – the eternal conondrum

WordPress, Facebook, Twitter, Instagram, Pinterest, YouTube… Photos, posts, blogs, videos… and there’s personal preference, of course. Then you have to tailor your profile/page according to your needs or the needs of your followers. And the mentions, retweets/reposts, shares, hashtags (#seriously #omg #tiredalready #socialmediaruleshumanity)!

It’s a lot of information to take in and it changes so much in time (high five to those who’ve heard of hi5)! From a business perspective, it’s a big chunky challenge – it’s not really about you, business owner; it’s about how you can engage your followers and reach wider audiences. And in practicality, it’s about finding time for it all.
At the same time, a level of focus is needed… more social media doesn’t necessarily mean you’re engaging more people, sometimes it just means you’re overworking!

After having a good think about it, I realised that, under BeeBiju, I’m using a lot of social media but not effectively so something’s got to go! Let the analysis begin.
Instagram – In my business, it’s all about the visuals, of course. And Instagram offers a lot of options, so I don’t have to “just” post a photo. I can add filters, make if funky, add a story (particularly great when letting followers know about an upcoming blog post, for instance). Verdict: MUST KEEP!
Facebook – It’s visual, yes, but it also offers the option to share content from other websites easily, such as Etsy, which is really useful. Verdict: STAYING!
WordPress – No brainer! I have two active blogs, mostly because every now and then my brain just wants to spit information (apologies for the not-so-nice mental image!). Verdict: KEEP KEEP KEEP!
Twitter – This is where it gets complicated. The whole Twitter-Facebook link is amazing – I can post on one and it just pops up on the other one! But this means I don’t go on Twitter at all! I find it interesting though; I think it works differently from Facebook but to make the best of it I need to schedule regular time to see what’s going on. Verdict: TENTATIVE, subjective to commitment.
Pinterest – What a wonderful waste of time! Hold on, don’t get me wrong, I write this because once I start browsing, I really can’t stop! You can find everything in it and create boards, and choose the main image, and make each of them public or private… music to my ears! But do I use it for BeeBiju purposes? Well, I had a folder just for that but haven’t been posting for a long time and don’t think I’m very likely to. Verdict: USE JUST AS A WONDERFUL WASTE OF TIME.

Well, I think that should keep me going for the next 6432930 days at least, so onto scheduling some time to really “media-socialise”.

See you next time!

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