Social media – the eternal conondrum

WordPress, Facebook, Twitter, Instagram, Pinterest, YouTube… Photos, posts, blogs, videos… and there’s personal preference, of course. Then you have to tailor your profile/page according to your needs or the needs of your followers. And the mentions, retweets/reposts, shares, hashtags (#seriously #omg #tiredalready #socialmediaruleshumanity)!

It’s a lot of information to take in and it changes so much in time (high five to those who’ve heard of hi5)! From a business perspective, it’s a big chunky challenge – it’s not really about you, business owner; it’s about how you can engage your followers and reach wider audiences. And in practicality, it’s about finding time for it all.
At the same time, a level of focus is needed… more social media doesn’t necessarily mean you’re engaging more people, sometimes it just means you’re overworking!

After having a good think about it, I realised that, under BeeBiju, I’m using a lot of social media but not effectively so something’s got to go! Let the analysis begin.
Instagram – In my business, it’s all about the visuals, of course. And Instagram offers a lot of options, so I don’t have to “just” post a photo. I can add filters, make if funky, add a story (particularly great when letting followers know about an upcoming blog post, for instance). Verdict: MUST KEEP!
Facebook – It’s visual, yes, but it also offers the option to share content from other websites easily, such as Etsy, which is really useful. Verdict: STAYING!
WordPress – No brainer! I have two active blogs, mostly because every now and then my brain just wants to spit information (apologies for the not-so-nice mental image!). Verdict: KEEP KEEP KEEP!
Twitter – This is where it gets complicated. The whole Twitter-Facebook link is amazing – I can post on one and it just pops up on the other one! But this means I don’t go on Twitter at all! I find it interesting though; I think it works differently from Facebook but to make the best of it I need to schedule regular time to see what’s going on. Verdict: TENTATIVE, subjective to commitment.
Pinterest – What a wonderful waste of time! Hold on, don’t get me wrong, I write this because once I start browsing, I really can’t stop! You can find everything in it and create boards, and choose the main image, and make each of them public or private… music to my ears! But do I use it for BeeBiju purposes? Well, I had a folder just for that but haven’t been posting for a long time and don’t think I’m very likely to. Verdict: USE JUST AS A WONDERFUL WASTE OF TIME.

Well, I think that should keep me going for the next 6432930 days at least, so onto scheduling some time to really “media-socialise”.

See you next time!

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The world of Pinterest

(Before I start telling you all the 100 different reasons why I love Pinterest, I hope you like my blog’s new look!)

Oh my dear Pinterest; some people’s idea of Paradise, it would be perfect if it wasn’t so addictive (or if the day had an additional 5 hours!)

Pinterest is a great way to keep everything you have, want, love, dislike and require in one place. You can create as many boards as you wish and pin whatever you find on the web that may be of interest to you. Ohhhh it’s like fireworks! 😀

Having joined Pinterest before my business started, I used it (and continue to do so) to keep things I like one click away. And once the jewellery making started, Pinterest quickly became my hobby buddy, where I store a bunch of projects and ideas that I refer to all the time. I have also started to Pin what I do… It’s a great way to keep it all in one place. Here is what my board looks like. I have added it to my WordPress menu for easy access.

After subscribing to emails from a website that provides advice on starting a business, I also noticed that a lot of people actually use it, not only as a platform to advertise their businesses but also as a way to share their ideas and recommendations. And it’s user-friendly!

If you haven’t tried it yet, here is your chance!

From wedding ideas to sports, going through ways to advertise business or even charity event strategies, there is every chance you will love it as much as I do! Just to give you an idea, it was through Pinterest that I first saw what was going to be my gorgeous Wedding Dress, with an immediate Pinterest seal of approval from my sister-in-law!

Going in? Well, enjoy, and ensure you block the next few hours for this and this only… you will need the time!